Most business owners know they need a logo, but what else goes into brand design?
A brand identity creatively expresses your brand strategy using colors, fonts, graphics, photos, and other visual elements. By providing you with all the tools you need for consistent, authentic design, Studio Lyn’s signature design process positions your brand for success.
Brand Design Process
Step 0:
If you haven’t recently worked with a brand strategist, we suggest starting with our brand strategy process before moving on to design. You’ll lay the groundwork for a strategic and effective brand design project.
Step 1:
We provide a questionnaire to gather information about your company, your preferences for design, and your marketing objectives.
Step 2:
We create one to three initial color schemes and logo concepts for your review based on our expertise and your brand strategy. After deciding on a direction, we then polish and finalize the files for your logo and brand design.
Step 3:
Your final deliverables are sent to you in a Dropbox folder. Then, we create and deliver any project add-ons, such as business cards or social media templates.
Brand Identity Deliverables
Below are the brand identity deliverables you can expect after working with Studio Lyn on your brand design project.
Logo Suite
Did you know you need more than one version of your logo for seamless and consistent branding? Your logo suite consists of primary and secondary logos as well as submarks and a favicon. These include vertical, horizontal, and simplified layouts of your logo for a variety of print and digital applications.
Color Palette
We combine brand strategy and color psychology to craft your unique color palette, consisting of 4+ primary, secondary, and neutral shades.
Typography System
Font choices are one of the most overlooked aspects of quality design. We hand-select your typography system so you never have to second guess what font to use where.
Stock Photography
We source a collection of unique, on brand stock photography you can use on your website and marketing collateral.
Brand Guidelines
See all of your brand elements in one place with a PDF detailing your logo suite, color palette, typography system, and more. This is a great document to share with anyone creating marketing materials for your brand.
Design Applications
Need more guidance on how to implement your new brand identity elements? Use design applications as a reference so you and your team members can keep your brand consistent across all of your marketing materials. We create sample designs like social media graphics, flyers, slide decks, and more.
Launch Graphics
You’ll be eager to show off your new look to your audience. We provide custom-designed posts for all of your social media platforms to make your brand launch that much easier.
Social Media Profile Images
We’ve got your profile icons covered too. Simply upload the perfectly-sized profile images to your accounts.
Studio Lyn offers everything you need to make your company’s brand unique and authentic. You’ll be ready to:
- Keep your image consistent across all platforms
- Get potential customers hooked on your brand without saying a word
- Feel eager and confident showing off your brand
- Look more credible with a professionally designed identity
- Reflect the quality of your products and services
- Align your branding with your business goals
Contact us to learn more about our brand identity services.
