Is it time to rebrand your business? When you first started your business, you likely didn’t have the budget or insight to create a brand that represents your business today. The rebranding process is a natural part of your brand strategy as your business grows and develops.
The rebranding process can be large-scale or might just involve revisiting a few aspects of your brand that need refreshing. Studio Lyn offers brand strategy services in Philadelphia and beyond, helping local and national businesses develop and implement a brand strategy and identity.
So when should you call in a creative brand consulting agency to help refresh your business’ branding and marketing efforts? The right motivations are key when it comes to changing your business’s branded identity. Here are some tell-tale signs that it’s time to go through the rebranding process.
Your name doesn’t reflect your business
A clear sign that it’s time to rebrand is when your business has evolved from its original concept and the name no longer reflects your business. Your company’s name is often the first element that people notice about your brand identity — if it’s not accurately speaking to the essence of your business, you’re missing a critical chance to connect with your customers.
Renaming your business not only finding the perfect, strategic word or phrase, but also implementing it all across your business. As experts in providing brand development services in Philadelphia, we can help you conduct a brand audit and ensure all essential items are accounted for when refreshing your name. From updating your logo to finding a new website domain, we can walk you through the checklist of items to change during renaming.
You have outdated colors, typography, or graphics
Just like fashion trends, the graphic design industry is constantly evolving. You’ll see a difference in how newer, more modern companies utilize design elements in their branding compared to those of decades past. While we don’t recommend “trendy” design, as it often doesn’t speak to your unique brand, we can help you modernize your identity to encapsulate your business today and where it is headed. Keeping your brand fresh will ensure you’re capitalizing on your desired clientele base and create renewed interest in your company.
We’ll use our expertise in brand strategy services to apply new colors, typography, and graphic elements to your logo and identity that speak to your target audience. Visual identity is a critical component of how customers perceive your brand and is worth revisiting to stay relevant and dynamic.
Your business has expanded
As your business grows, so should your brand. If you started as a small local business and now have expanded geographically to other areas, it might be time to revisit your branding. The rebranding will allow you to capture more customers outside of a specific service area and expand your brand’s reach.
We also recommend rebranding if you’ve expanded into new services or offerings for your business since initially launching your company. This is especially important if your name and branding are tied to a specific offering, and now you offer a broader range of goods or services. Missing out on that awareness and connection with customers affects your bottom line. Studio Lyn offers brand strategy services to serve as your partner in the rebranding process.
You’re not standing out among competitors
Is your brand getting lost within the industry? Are your competitors gaining market share with a stronger image and messaging? Going through the rebranding process can give your business a competitive edge and help you stand out from other brands in the industry.
We can help do a competitive analysis and understand how you can differentiate yourself with your company’s unique mission and practices. From color schemes to the tone of messaging, rebranding the right elements will help your business stand out and emphasize what makes it special. We find many of our clients gain more confidence and success once they refresh their brand.
You’re ready to raise your prices
If you’re struggling to raise your prices and increase the level of product or service you offer, rebranding might be the answer. Studies have shown that strong branding can have a positive impact on the ROI of your business. Customers are more likely to pay more to brands exhibiting sleek logos or marketing luxury offerings.
Well-developed brands have the ability to command higher prices, elevate their perception, and increase their reach. After all, you can’t expect customers to invest in your offerings if you don’t invest in your business yourself. With these benefits, the cost of rebranding often pays for itself in the long run.
Your branding isn’t consistent
Everyone knows that consistency is key when it comes to branding and marketing. Consistency in messaging and design translates to professionalism and trustworthiness. If you haven’t worked with a company specializing in brand strategy services to develop a playbook for your branding, you might not have a consistent message or identity for your business.
It’s important to have clear guidelines and rules for your brand to appear unified and cohesive in all aspects of your marketing. If you have a playful tone on social media, but your website reads serious and professional, your audienceis likely confused about what your company’s all about. Creating style and messaging guidelines can help you stay consistent and aligned in your marketing.
You’re not attracting the right employee candidates
In the competition for top talent, companies with strong and desirable brands are more likely to attract the best employees. Studies show that candidates look for companies with a confident and relevant brand when applying for jobs.
Staying on top of demographic shifts related to your branding will help you stay relevant. For example, Gen Z’ers have expressed a strong desire to work for companies that are aligned with their personal beliefs and values. If your branding doesn’t reflect your company’s values, chances are you’ll have a tougher time finding candidates that are the right fit. Brands with a clear brand strategy will be able to hire and recruit top talent as they enter the job market.
Rebranding shows a commitment to your business and an investment in the customer experience. It can help refresh your look, make your marketing more effective, and take your business into new territories and to new heights.
Whether it’s a partial rebrand or a complete overhaul, you don’t have to do it alone. Our creative brand consulting team at Studio Lyn is your partner in branding. We’ll listen to your goals and help you achieve them throughout the rebranding process.
