The brands we see all around us are often quite compelling, complete with sleek logos, defined color palettes, and signature fonts. We’d recognize Nike’s swoosh or Coca-Cola’s signature shade of red anywhere and tie it back to their company. But, how did they accomplish this? You can achieve this same Read more…
So, you’ve just taken a leap of faith and started your own business. This is an exciting time for you and your startup, but what’s next? Small business owners often struggle to create awareness and strong identities that will resonate with their target audiences. Even the greatest of products and Read more…
When deciding who to trust with the branding of your business, you are presented with a sea of choices. To optimize business growth, consider the business-to-business retail model and evaluate the benefits of partnering with a B2B branding agency. A B2B agency will understand your wants and needs, from business Read more…
Successful and impactful branding for a singular product or service in a saturated market is challenging enough, but aiming to represent an entire corporation’s essence can be even more daunting. How can you successfully encompass all of your company’s offerings, and how do you Branding, especially for a company as Read more…
Many small, start-up businesses fail due to a lack of revenue from ineffective marketing strategies. New companies are often employing little to no brand strategy, or are doing so in the wrong markets. Branding goes hand in hand with starting a business and you are doomed to fail if you Read more…
From workout classes to skincare products, the health and wellness industry surrounds us daily. As individuals seek help on their self-improvement journeys, they face thousands of brands and promises. How can your wellness brand gain one’s trust in their intimate and emotional time of self-empowerment? If you want to succeed Read more…
Whether you’ve just started a new business, work at an established one that needs refreshing, or hope to get your name out there as an upcoming solopreneur, you will need one key thing to succeed: branding. Branding is how we have come to know and love every brand we regularly Read more…
A strong brand identity is key to attracting your ideal clients, standing out against competitors, and maintaining loyal consumers. As a new business owner, you may be unsure how to best create this visual identity. This is when you turn to a brand designer for their expertise and assistance in Read more…
Behind every great marketing campaign and brand persona is likely a team that participated in a brand workshop. Branding workshops are essential for companies to develop brand strategies and visual identities effectively. They reveal important considerations of a brand, determine goals and craft careful plans to reach them. What Is Read more…